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Publication detail

Telemarketing
Authors: Kampf Rudolf
Year: 2004
Type of publication: článek ve sborníku
Name of source: Perner´s Contact 2004
Publisher name: Univerzity of Pardubice
Place: Pardubice
Page from-to: 306-309
Titles:
Language Name Abstract Keywords
cze Telemarketing
eng Telemarketing This contribution presents the telemarketing as a one of the most effective marketing tools in a communication with customers. The telemarketing is in fact a sale over the phone which needs only a nice voice and experience. Furthermore the contribution characterizes the advantages and disadvantages of this marketing medium and describes how a telemarketing company works. In the conclusion the interesting publication about the telemarketing is presented. telemarketing, marketing