Publication detail

The Marketing Policy of the Freight Forwarding

Authors: Kampf Rudolf

Year: 2004

Type of publication: článek ve sborníku

Name of source: Manažment v železničnej doprave 2004

Publisher name: Žilinská univerzita

Place: Žilina

Page from-to: 94-100

Titles:

Language	Name	Abstract	Keywords
cze	Marketingová strategie nákladní přepravy
eng	The Marketing Policy of the Freight Forwarding	The marketing strategy of the Czech railway company was developed and focused on the both segment of the transport sphere - freight and personal transport. The contribution discussed the marketing strategy of the Czech Railways Corp. and the marketing policy of the freight forwarding. In the framework of this strategy a brief analysis of the external and internal environment impact on the company was performed. Finally, main aims of the company were set with a view to the marketing forwarding policy.	marketing, railway, forwarding

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