Publication detail

Marketingový prístup železničnej dopravy k prepravnému trhu v súvislosti so vstupom do Európskej únie

Authors: Strišš Jozef | Kampf Rudolf | Olexa Ladislav

Year: 2004

Type of publication: článek ve sborníku

Name of source: Železnice jako součást integrovaného dopravního systému

Publisher name: ČVUT Praha, Fakulta dopravní

Place: Praha

Page from-to: 58-59

Titles:

Language	Name	Abstract	Keywords
cze
eng	The marketing access of railway transport to the transport market in connection with entry into EU	In this article we discuss marketing activities of company in the railway transport business in connection with our membership of European Union. In single points we characterize basic changes in marketing activities of this company, which are important for company successful surviving in more complicated conditions on the global market.	marketing, railway transport, European Union

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