Publication detail

Use of Marketing Instruments in Supply Chain

Authors: Šaradín Pavol

Year: 2005

Type of publication: článek ve sborníku

Name of source: Logi 2005, 6. konference s mezinárodní účastí ? ?Komplexní logistické služby v přepravních řetězcích?

Publisher name: Univerzita Pardubice

Place: Pardubice

Page from-to: 224-227

Titles:

Language	Name	Abstract	Keywords
cze	Use of Marketing Instruments in Supply Chain	Present competitive environment calls for close connection of marketing and logistics. This fact is important also in the field Supply Chain. The paper describes possibilities of the effective use of marketing instruments and marketing decisions above all in sales activities.	marketing, marketingové nástroje, dodavatelský řetězec
eng	Use of Marketing Instruments in Supply Chain	Prasent competitive environment calls for close connection of marketing and logistics. This fact is importatnt also in the field of Supply Chain Management. The paper describes possibilities of the effective use of marketing instruments and marketing decisions above all in sales activities	marketing, marketing instruments, supply chain

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