Skip to main content

Login for students

Login for employees

Publication detail

Analysis of the railways external image
Authors: Morkus Jaroslav | Kampf Rudolf
Year: 2011
Type of publication: ostatní - článek ve sborníku
Name of source: Horizons of Railway Transport 2013
Publisher name: EDIS - vydavateľstvo Žilinskej univerzity
Place: Žilina
Page from-to: 158-164
Titles:
Language Name Abstract Keywords
eng Analysis of the railways external image The paper deals with the analysis of the railways external image. Visual identity consists of logo, color theme of trains, sings at railway stations, orientation systems, uniforms, printed matters, etc. it is important for the company when communicating with customers, business partners and the state.