University of PardubiceFaculty of Transport Engineering

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Publication detail

E-commerce

Authors: Švadlenka Libor | Husák Jiří

Year: 2014

Type of publication: ostatní - skripta, učebnice

Publisher name: Univerzita Pardubice

Place: Pardubice

Page from-to: nestránkováno

Titles:

Language	Name	Abstract	Keywords
eng	E-commerce	Objective of this material is to explain basic problems of e-commerce. Paper focuses on terms, such as e-economy, electronic business, electronic commerce, fundamental documents in the area of e-commerce support, characterizes information and communication policy within EU and the Czech Republic in the frame of development of information society, etc. Particular chapters are focused on sings and symbols, e-commerce business models, gornment e-commerce policy, legislative framework, importance of internet in e-commerce, financial transactions on internet, electronic banking, e-commerce security, electronic B2B markets, e-commerce benefits and barriers, marketing and internet environment.	E-commerce, marketing, information society, electronic business.