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Publication detail

Marketing in Postal Services
Authors: Švadlenka Libor | Chromcová Barbora
Year: 2014
Type of publication: ostatní - skripta, učebnice
Publisher name: Univerzita Pardubice
Place: Pardubice
Page from-to: nestránkováno
Titles:
Language Name Abstract Keywords
eng Marketing in Postal Services Educational support is focused on marketing in postal services. The introductory chapters provide students with the basic definitions of the market, marketing, competition and marketing mix. In subsequent chapters are explained, for example, individual marketing information systems, segmentation of the market, product life cycle and international marketing. marketing, mailing, marketing, marketing mix, competition, information system life cycle