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Strategic Objectives of Transport Enterprise in Relation to the Requirements of Transport Policy in the Application of the Balanced Scorecard Method
Authors: Myšková Iveta | Melichar Vlastimil | Drahotský Ivo
Year: 2014
Type of publication: ostatní - článek ve sborníku
Name of source: Proceedings of the 1st CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries
Publisher name: SCIEMCEE
Place: London
Page from-to: 36-39
Titles:
Language Name Abstract Keywords
eng Strategic Objectives of Transport Enterprise in Relation to the Requirements of Transport Policy in the Application of the Balanced Scorecard Method One of the basic assumptions of achieving and securing sustainable development in the transport sector is the efficient management of transport companies. It is necessary to establish requirements which can ensure the future development of enterprises. This article shows the connection between the requirements of transport policy of the EU and strategic objectives of one specific transport company when applying the Balanced Scorecard Method (further referred to as "BSC"). The BSC offers the possibility to support strategic management´s decisions by monitoring weighted indicators so that a strategic framework of national and transnational scope can be incorporated effectively to the functioning of the company. In turn, this will create the conditions for achieving sustainable development. A current problem in many metropolitan areas in the EU is public transport financing, which currently constitutes the largest burden of urban public budgets. Public transport companies can use the BSC that factors in the importance of financial indicators included in the financial perspective; however, emphasizes the interdependence of other perspectives mentioned in this method. The article presents a study on the visual coherence of two perspectives - financial and customer strategy used by the Public Transport Company of the City of Pardubice (in Czech, Dopravní podnik města Pardubic, hereafter DPMP). Balanced Scorecard method, strategy, transport policy, urban transport, Dopravní podnik města Pardubic

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