Innovative communication and awareness-raising platform using relevant modern educational tools to teach the topic of environmental footprint of consumption to generation Z in the context of increasing the resilience of knowledge-based economy
Provider: Technologická agentura České republiky
Programme: SIGMA - 1. VS, DC3 - Podpora inovačního potenciálu společenských věd, humanitních věd a umění
Implementation period: 01.09.23 - 31.08.25
Workplace:
Dopravní fakulta Jana Pernera - Katedra doprav. manag., market. a logist
Investigator: Chocholáč JanTeam member: Gottwald Dalibor | Martinová Renata | Špaček Petr | Bartošová Monika
Description:
The aim of the project is to raise awareness and significantly innovate communication with and education of Generation Z in the area of environmental footprint of consumption both in its content and form, drawing on the innovation potential of social sciences and humanities. The objective will be achieved by developing a unique awareness and education platform based on a software solution and omni-channel approach and by implementing modern communication and educational tools and approaches that fully reflect the needs of Generation Z and are relevant for their effective education. The platform development will involve a unique interdisciplinary team of university students, faculty, high school representatives and an external application guarantor. Goal reached in: 2 years.
The aim of the project is to raise awareness and significantly innovate communication with and education of Generation Z in the area of environmental footprint of consumption both in its content and form, drawing on the innovation potential of social sciences and humanities. The objective will be achieved by developing a unique awareness and education platform based on a software solution and omni-channel approach and by implementing modern communication and educational tools and approaches that fully reflect the needs of Generation Z and are relevant for their effective education. The platform development will involve a unique interdisciplinary team of university students, faculty, high school representatives and an external application guarantor. Goal reached in: 2 years.
