Univerzita PardubiceDopravní fakulta Jana Pernera

Univerzita Pardubice

Zaměstnanci
|
Studenti
English

Publikace detail

E-commerce

Autoři: Švadlenka Libor | Husák Jiří

Rok: 2014

Druh publikace: ostatní - skripta, učebnice

Název nakladatele: Univerzita Pardubice

Místo vydání: Pardubice

Strana od-do: nestránkováno

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
eng	E-commerce	Objective of this material is to explain basic problems of e-commerce. Paper focuses on terms, such as e-economy, electronic business, electronic commerce, fundamental documents in the area of e-commerce support, characterizes information and communication policy within EU and the Czech Republic in the frame of development of information society, etc. Particular chapters are focused on sings and symbols, e-commerce business models, gornment e-commerce policy, legislative framework, importance of internet in e-commerce, financial transactions on internet, electronic banking, e-commerce security, electronic B2B markets, e-commerce benefits and barriers, marketing and internet environment.	E-commerce, marketing, information society, electronic business.