Publikace detail

Marketing in Postal Services

Autoři: Švadlenka Libor | Chromcová Barbora

Rok: 2014

Druh publikace: ostatní - skripta, učebnice

Název nakladatele: Univerzita Pardubice

Místo vydání: Pardubice

Strana od-do: nestránkováno

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
eng	Marketing in Postal Services	Educational support is focused on marketing in postal services. The introductory chapters provide students with the basic definitions of the market, marketing, competition and marketing mix. In subsequent chapters are explained, for example, individual marketing information systems, segmentation of the market, product life cycle and international marketing.	marketing, mailing, marketing, marketing mix, competition, information system life cycle

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