Publikace detail

Model of Firm Strategy Process

Autoři: Kampf Rudolf

Rok: 2004

Druh publikace: článek ve sborníku

Název zdroje: XI. Sympozjum Naukowe: Gospodarka, przedsiebiorstwo i konsument a wyzwania europejskie

Název nakladatele: Szkola Glowna Handlowa w Warszawie

Místo vydání: Varšava

Strana od-do: 370-374

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Model procesu firemní strategie
eng	Model of Firm Strategy Process	To prepare a firm strategy which is able to compete at EU unified market, thorough analysis of firm itself is highly needed. Without a complex analysis and estimation of firm position, measured with the new claims of European market, a firm has no chance to be successful in competition at EU unified market. This article maps single steps of model of firm strategy process. From starting position, making-up and creation of strategy, strategy implementation till up to an evaluating and control of a firm strategy. In a conclusion of this article is presented ?decalogue? of threatened firms. It is not only completion but also a certain form of summarization of this article.	firm strategy, European market,

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