Publikace detail

The Marketing Policy of the Freight Forwarding

Autoři: Kampf Rudolf

Rok: 2004

Druh publikace: článek ve sborníku

Název zdroje: Manažment v železničnej doprave 2004

Název nakladatele: Žilinská univerzita

Místo vydání: Žilina

Strana od-do: 94-100

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Marketingová strategie nákladní přepravy
eng	The Marketing Policy of the Freight Forwarding	The marketing strategy of the Czech railway company was developed and focused on the both segment of the transport sphere - freight and personal transport. The contribution discussed the marketing strategy of the Czech Railways Corp. and the marketing policy of the freight forwarding. In the framework of this strategy a brief analysis of the external and internal environment impact on the company was performed. Finally, main aims of the company were set with a view to the marketing forwarding policy.	marketing, railway, forwarding

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